ACC Shop: A Dramatic and Artistic Jewelry Store

Intuitive Design and Diversified Art Combine to Create a Unique Brand Experience

The ACC Shop is a 150㎡ jewelry store that opened its doors in December 2016 in Guangzhou, China. The design concept revolves around the idea of starting a new brand, and the use of glass and fragments plays a crucial role in achieving this vision. By incorporating these materials, the space takes on a gendered quality, creating an atmosphere that resonates with the target audience.

The design of the ACC Shop is characterized by its dramatic sense, which immediately draws customers into the store. The combination of art and design elements further enhances the overall experience, creating a unique fusion of business and culture. This integration allows the brand to stand out in a competitive market, attracting customers who appreciate both the aesthetics and the products on offer.

The ACC Shop's design is not only visually striking but also technically impressive. The realization of the design involved the use of glass and fragments, which required careful craftsmanship and attention to detail. The result is a space that embodies the brand's identity and creates a memorable shopping experience for customers.

The ACC Shop's innovative design has been recognized with the prestigious Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2017. This award acknowledges the outstanding creativity and ingenuity of the design, as well as its contribution to improving the quality of life. By incorporating best practices in art, science, design, and technology, the ACC Shop sets a new standard for jewelry store design.

With its unique combination of drama, art, and innovation, the ACC Shop sets itself apart as a jewelry store that goes beyond the ordinary. Its design not only attracts customers but also creates a memorable brand experience. By successfully integrating diverse elements, the ACC Shop establishes itself as a leader in the industry, setting trends and inspiring others to push the boundaries of design.